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Growth marketer
Call me
Applying for Senior Marketing Project Manager

Hiring season just got Nawty.

Hi Michael 👋 I'm .

You're hiring someone who'd rather ship it than talk about it. I'm a growth marketer with five years of agency work behind me, and I like getting things live. So instead of another PDF, I made you this.

Three cans of Nawty Water hard seltzer: lychee, strawberry and passion fruit
Let's be honest

You've read 200 CVs this week. They all said detail-oriented team player.

So I'm skipping that bit. Below is what you said you're looking for, and what I'm already doing every week.

Christopher Walken yawning
You, on CV #147
Straight from your job ad

What you need. What I do.

01You said
Creating the plan from strategy sessions and turning them into action plans Yep. That's literally my job right now.

I'm currently running B2B strategy for 3–4 clients. I take the heavyweight plans out of strategy sessions and turn them into channel plans, timelines and owners. I handle the strategy, then own everything that happens from there.

I have a plan On it
02You said
Launching and running campaigns from idea to live Oh, I love this one.

I've launched paid, email and outbound campaigns end to end, including landing pages I build myself with AI tools. Idea on Monday, live by Thursday, optimised by Friday.

Send it Send it
03You said
Pulling the trigger on marketing ideas (fast) Say less.

Agency life trained me to make calls quickly across lots of accounts at once. If it's 80% there and the moment is now, it goes out. I'd rather ship it than talk about it.

Just do it Just do it
04You said
Working with our content, ads and activations teams to keep everything on-brand Absolutely. Happily. Daily.

I brief designers, developers and content people every week and keep campaigns consistent from the ad to the landing page to the inbox. On-brand, on time, nobody cries.

Chef's kiss Chef's kiss
05You said
Tracking what works, cutting what doesn't, and doubling down on the wins My favourite part, honestly.

I set up the tracking myself and build Looker Studio dashboards so everyone can see what's working. If an ad isn't earning its spend, it gets cut. If it is, it gets more budget.

We're doubling down, baby Double down

Honestly? That list reads like my average Tuesday.

What I actually do

I'm a growth marketer.

My job title is Senior Growth Marketer, which means I specialise in growth. These days I'm deep in B2B, growing brands across the USA, UK, Europe and South Africa. Before that I cut my teeth in e-commerce, where every click has a price tag.

  • Email marketingI do.
  • Paid advertisingI do.
  • Conversion rate optimisationI do.
  • Funnel marketingI do.
  • Leading a teamI do.
The lineup

I come fully flavoured.

Five years aged. Three very different flavours. One coming soon, if you're keen.

Gordon Ramsay: the flavors are there
Gordon gets it
B2B
2024 – now

B2B Growth

Senior Growth Marketer · Growth Experts

Sharp, data-led, dangerously scalable.

  • Lead growth for clients in the USA, UK, Europe & SA
  • Strategy sessions turned into plans, timelines and owners
  • Meta, Google, LinkedIn & Reddit Ads, with hundreds of thousands in budget
E-com
2–3 years

E-commerce

Digital Marketing Manager · Internet Republic

Fast, punchy, a little addictive.

  • Ran multiple Google & Meta ad accounts, every client on KPI
  • Audiences, budgets, bidding & creative tuned weekly on ROAS and CPA
  • Owned email on Omnisend, plus SEO and CRO with Hotjar & Clarity
The OG
2020 – 2022

Where it started

BSc Biological & Agricultural Sciences · University of Pretoria

The original recipe. Turns out testing a hypothesis works on ads too.

  • Funnels with Russell Brunson
  • Web development with Rob Love
  • Presenting with Rich Mulholland, plus Google Ads & email courses
Coming soon
?

Nawty Water

Senior Marketing Project Manager

Release date: whenever you say.

The personality fit

The polls are in.

Totally scientific. Sample size: me.

Can Taylor run paid ads that actually make money?

Obviously97%
Not sure3%

Google Ads · Meta · LinkedIn · Reddit

Will Taylor set up tracking without crying?

Yes, happily94%
Tears6%

GA4 · Tag Manager · Pixel + CAPI · Looker Studio

Can Taylor write an email people open?

Yes91%
Unsubscribe9%

Klaviyo · Omnisend · Mailchimp

Can Taylor make it look good?

Chef's kiss88%
Hmm12%

Canva · Figma · WordPress · Elementor

Is Taylor using AI or just talking about it?

Using it daily99%
Talking1%

ChatGPT · Claude · Gemini · Cursor · Replit

Can Taylor keep a project on track?

Like clockwork96%
Chaos4%

Basecamp · Planable · Pipedrive

You're not afraid to get a little loose with it. Neither am I.

Full disclosure

I love a cheeky little drink.(At the right time, of course.)

And low-cal? Honestly the only way to go. So you won't need to convince me to sell this product. I'm already a customer in spirit. I'd be pitching Nawty to my friends whether you hired me or not. Might as well get paid for it.

Enjoy responsibly. Hire irresponsibly fast.

Leonardo DiCaprio raising a glass
To summer 🥂
Jerry Maguire: you complete me
Me, to low-cal drinks
Read the label

What's in the can.

Nutrition info

Serving size1 marketer
EnergyUnlimited
Fluff0g
Sugar-coating0g (I'll tell you straight)
Bias for action100%
Campaign planning & project management
Paid social & search
Email, CRM & automation
Landing pages & conversion
Analytics & reporting
Content & social
AI workflows (to go faster, not blander)

Contains: strong opinions, spreadsheets, a deep love of a good launch. May contain: traces of memes.

Quick poll

Should you hire ? Anonymous. Probably.

Jimmy Fallon: pick me

The people have spoken. (There was never a "No" option.)

References

Don't take my word for it.

My boss for 3 years

Kaylee Stark

Owner, Internet Republic & The Web Hub

078 457 8839
Works with me now

Marli Welgemoed

Senior Growth Specialist, Growth Experts

064 652 2750

I also have a reference letter. Just ask and it's yours.

so, Michael…

There's only one right decision here.

Here's my number. Call me. Or WhatsApp, I reply fast.
Summer's here and I'm ready to start.

Need the PDF version for HR? Here it is.